Showcasing vintage male photography, mostly nude. You must be 18 years of age or older to visit this blog! If you hold a copyright on any material shown on this blog, notify me, and it will be removed immediately.
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Friday, September 30, 2022
Pgs. 34-35
Arts Unlimited provided a lot of the photos for this edition of Butch,
and our right hand photo is theirs. Model of the Month Club was, I think,
a feature of a pre-liberalization magazine, hence the posing strap.
That's not a posing strap, Jerry. There is perhaps over-exposure or a lack of contrast, but I've enlarged the image and the model is wearing a pair of Jockey Skants. These images are copyrighted 1966 and in, I believe, 1964, Jockey revised the design to make it a smaller brief. Our model is modelling one. Marketed specifically as a "sports brief" to compete with the ubiquitous jockstrap, Jockey reduced the size, in part because split-leg running shorts had seen the light of day and the brief could then be worn without any underwear being visible, and in part to meet the then growing demand for very brief male underwear.
The brief was one of the best selling and popular briefs in the history of male underwear and was so popular with physique photographers that Cooper's (the Jockey brand's manufacturer) owed them a huge debt in free advertising. Perhaps Calvin Klein knew this when he allowed the out-and-out gay porn industry to use his briefs, too. Whereas some manufacturers kicked up a fuss about their brand being featured in gay pornography, Mr Klein built himself a huge and lucrative gay customer base. What gay men are wearing straight men are wearing five years later and Mr Klein laughed his way to the bank.
Thanks for the accurate description of the garment, Julian. I'm going to have to look at the original magazine to see if the photo was underexposed or if my scanner didn't pick up the detail.
That's not a posing strap, Jerry. There is perhaps over-exposure or a lack of contrast, but I've enlarged the image and the model is wearing a pair of Jockey Skants. These images are copyrighted 1966 and in, I believe, 1964, Jockey revised the design to make it a smaller brief. Our model is modelling one. Marketed specifically as a "sports brief" to compete with the ubiquitous jockstrap, Jockey reduced the size, in part because split-leg running shorts had seen the light of day and the brief could then be worn without any underwear being visible, and in part to meet the then growing demand for very brief male underwear.
ReplyDeleteThe brief was one of the best selling and popular briefs in the history of male underwear and was so popular with physique photographers that Cooper's (the Jockey brand's manufacturer) owed them a huge debt in free advertising. Perhaps Calvin Klein knew this when he allowed the out-and-out gay porn industry to use his briefs, too. Whereas some manufacturers kicked up a fuss about their brand being featured in gay pornography, Mr Klein built himself a huge and lucrative gay customer base. What gay men are wearing straight men are wearing five years later and Mr Klein laughed his way to the bank.
Thanks for the accurate description of the garment, Julian. I'm going to have to look at the original magazine to see if the photo was underexposed or if my scanner didn't pick up the detail.
DeleteThat looks a lot like Joe Cali on the right. What do you think?
ReplyDeleteI'll take your word for it. I wouldn't know Joe Cali if he walked through the door, lol.
DeleteYes - Joe Cali
ReplyDelete