Nova Ad

Sometimes the ads were almost as good as the featured material,

and this one by Nova isn't even one of the best.

 

U.S. Studio II

Unlike the other page promoting a U.S. Studio book, this one offered

five high quality signed, numbered, and matted prints for $75.

 

Colt Ad

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Gay Ads Day

Today I'm featuring some gay ads over the decades, starting with this one for the Club Baths' 

Buddy Day.  If you didn't arrive with a buddy, you probably would find one shortly.

 

Black Flag

This is an ad for the gay friendly punk bank Black Flag.

 

Gay American Gothic

The Hayloft in Studio City did an American Gothic themed ad.

 

Poppers

Not the healthiest concept, but poppers ads could be interesting.

 

Remodelers

Remodelers Burrill and Robin used a Calafran photo to promote their business.

I wonder if anyone insisted that they work nude as advertised?

 

Cross-Your-Crotch

Was this one a joke?  Instead of Cross-Your-Heart bras by Playtex,

they are pusing Cross-Your-Crotch jockstraps by Playthings.

 

Lube

The guy who modeled for this Lube ad probably needed the large economy size.

 

Uncle Paul's

Uncle Paul's was on Christopher Street in the Village.

 

Bear Night at the Baths

The Bubbles Men Only bath house had a Bear Night with, naturally, a free buffet.

 

The Zipper

And lastly, we have an ad for a place called The Zipper.

 

Love Is Blue

Although the blue overlay goes with the movie title, I prefer the photo without it.

 

Pat Rocco Dares

Pat Rocco did not shy away from using full nudity 

in his movie ads, but he held back for this one.

 

Roy Dean Ad

Sometimes the ads in Honcho were almost as good as the features.

This one for the great Roy Dean was in the June, 1978 issue.

 

Falcon Ad

Jim Fisk is the main attraction in this unusually subdued Falcon ad from July, 1978.

 

G-Rated Hairy Guys

Today we look at some hairy men in G-rated photos.  We start with an advert for a self 

improvement method called Psychokenisis (sic).  I don't hold out a a alot of hope 

for success seeing as how they misspelled the name of the treatment.

Oh, and the broad looks like she's giving him the finger.

 

Handsome Ad Man

Here we see a handsome man whose job it was to carry a sign strapped to his back around Paris in 1912.  He was promoting a play called "The Man Who Saw the Devil."  Had I been in town,

I would have gawked at the man and totally missed the ad's message.

 

Honcho May 1980, Part 2 - The Ads

The ads in Honcho could sometimes be just as entertaining as some of the articles and photos,

so I'm including a sampling from the issue featured today, starting with Zeus.

I immediately recognized Mark Wolf when I saw this page.