While there wasn't some sort of ad on almost every page like we've seen with
Bob Mizer's Physique Pictorial, DSI put a lot of self promotion in Butch. Here
we have facing pages with DSI's very diverse catalog, Vagabond, on the right and
a book version of Butch with all frontal nudes on the right. DSI was undoubtedly
the first broad spectrum gay oriented merchandise outlet. Besides the predictable
books, photos, and magazines, they also sold records, towels, clothing,
underwear, and even kitchen gadgets.