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Thursday, November 7, 2024
What you should know
I'd love to know what they had to say about sex.
Oh, and the tommy gun is missing its ammunition clip.
We had a hired cowboy on the ranch who had a collection of those mags that he kept in the tack house. I would sneak in and look at them from time to time.
AMERICAN MANHOOD (sometimes cover-tagged "The Virile Magazine"!) was a short-lived offshoot of Joe Weider's similar MR. AMERICA, which lasted longer as a bodybuilding magazine until it was merged into MUSCLE BUILDER/POWER to form MUSCLE & FITNESS. (MA did continue to carry sex advice articles into the '70s, including an appeal to men to get circumcised for better sex.)
Both AM and MA during this period were an odd combination of "men's sweat" magazines (with stories of "macho men doing macho things" and sex articles) and "physique" magazines (with articles on bodybuilding and lots of muscle photos-- and mailorder ads in the back for studios like Lon of NYC and Russ Warner).
That cover was by an artist named Peter Poulter, who did about 15 known "beefcake" covers like that for both AM and MA during this period, in addition to doing a lot of pen-and-ink interior illustrations for science-fiction pulps. Based on what I've seen of his work, he's probably worth tracking down for a feature here.
I remember these covers and they were quite titillating for a young boy who was starting to put the pieces together! They still resonate today.
ReplyDeleteWe had a hired cowboy on the ranch who had a collection of those mags that he kept in the tack house. I would sneak in and look at them from time to time.
DeleteAMERICAN MANHOOD (sometimes cover-tagged "The Virile Magazine"!) was a short-lived offshoot of Joe Weider's similar MR. AMERICA, which lasted longer as a bodybuilding magazine until it was merged into MUSCLE BUILDER/POWER to form MUSCLE & FITNESS. (MA did continue to carry sex advice articles into the '70s, including an appeal to men to get circumcised for better sex.)
ReplyDeleteBoth AM and MA during this period were an odd combination of "men's sweat" magazines (with stories of "macho men doing macho things" and sex articles) and "physique" magazines (with articles on bodybuilding and lots of muscle photos-- and mailorder ads in the back for studios like Lon of NYC and Russ Warner).
That cover was by an artist named Peter Poulter, who did about 15 known "beefcake" covers like that for both AM and MA during this period, in addition to doing a lot of pen-and-ink interior illustrations for science-fiction pulps. Based on what I've seen of his work, he's probably worth tracking down for a feature here.
-- hsc
Sorry about the typo-- that's Peter Poulton, not "Poulter".
Delete-- hsc
Thanks for the interesting infornation!
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