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Friday, March 26, 2021


If you go back and look at the preceding composite photo, you'll see a specially designed pair of trunks for bodybuilders and showoffs of various types . . . if you get my drift.  George Quaintance apparently had an entrepreneurial side, and teamed up with a company called Parr of Arizona to promote "Muscle Man Wear."  I'd love to get my hands on one of their catalogs.

 

2 comments:

  1. In the English-speaking world, the 1950s was a decade of increasing puritanical conformism which of course is why the 1960s happened as they did. Styles in male swim- and posing-wear were very conservative and deliberately designed for frontal modesty. The "male contour" was a no-no. As with most waves of morality, what was seen on the outside was not what was happening on the inside, and the 1950s saw a burgeoning mail order market for male underwear in increasingly risqué styles. Parr of Arizona was one of many companies helping to break this hypocrisy.

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    Replies
    1. One would naturally think underwear might be a place to sneak in some risque' items, seeing as how is is supposedly not on view. Of course, when the right circumstances arose, that flew out the window.

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