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Sunday, August 6, 2023
Milo Bar Bell Co.
The Milo Bar Bell Company distributed this pamphlet on bodybuilding,
and of course buying their products was a key element of the plan.
A nice post that demonstrates how you're expanding the content and associated commentary. Many thanks for this.
The Milo Bar Bell Company pamphlet reminded me of the the Charles Atlas training course I bought in in 1972. I was a skinny kid intent on improving my body. The Atlas course recommended that one exercise naked, so as to ensure proper form and acceptance of one's body as is, even while improving upon one's physique. The course included Atlas performing many of the exercises naked himself. At age 65, I exercise naked still.
As for jockstraps, I never tired of glancing at others the locker room as they put them on and off. One doesn't see many men under 40 wearing them today - it's all compression gear now.
For the older fans of your blog and those who began resistance training in the early 1970s, they may remember also: The "Bullworker" (spring loaded/cable exercisers; Dan Lurie plastic-coated weight sets; York Barbell beginner weight sets, and the first generation of the Universal Gym, an ever-presence in many high-school and college weight rooms.
Wider the leg straps, earlier the manufacture. This cover uses Classical themes to legitimize what would otherwise have attracted adverse commentary. Believe it or not, in the very early 1970s, my first (Litesome) jockstrap had an illustration on the cover of the box of a naked man wearing the strap in the pose of a discus thrower.
A nice post that demonstrates how you're expanding the content and associated commentary. Many thanks for this.
ReplyDeleteThe Milo Bar Bell Company pamphlet reminded me of the the Charles Atlas training course I bought in in 1972. I was a skinny kid intent on improving my body. The Atlas course recommended that one exercise naked, so as to ensure proper form and acceptance of one's body as is, even while improving upon one's physique. The course included Atlas performing many of the exercises naked himself. At age 65, I exercise naked still.
As for jockstraps, I never tired of glancing at others the locker room as they put them on and off. One doesn't see many men under 40 wearing them today - it's all compression gear now.
Thanks for the commentary and kind words. The fact that Atlas courses were still selling in 1972 is testament to their impact.
DeleteFor the older fans of your blog and those who began resistance training in the early 1970s, they may remember also: The "Bullworker" (spring loaded/cable exercisers; Dan Lurie plastic-coated weight sets; York Barbell beginner weight sets, and the first generation of the Universal Gym, an ever-presence in many high-school and college weight rooms.
DeleteI took Magazine Layout in college. One part was dedicated to cover art. Too bad we didn't study these guys.
ReplyDeleteSB Dan
I found it rather well done for a giveaway pamphlet.
DeleteWider the leg straps, earlier the manufacture. This cover uses Classical themes to legitimize what would otherwise have attracted adverse commentary. Believe it or not, in the very early 1970s, my first (Litesome) jockstrap had an illustration on the cover of the box of a naked man wearing the strap in the pose of a discus thrower.
ReplyDeleteOh, I believe it. That sort of image had and continues to have appeal and impact.
Delete